The brain behind the Seminar on call centers is an innovative company that is all set to revolutionize the dynamics of this market in India. The name is SM Telesys Ltd. - a Delhi-based company which saw its turnover zoom to Rs 130 million last fiscal from the previous year’s figure of Rs 60 million.

In its earlier avatar, namely, SM Electronics and Services Ltd. it had given run for their money to paging multinational companies like Motorola, Casio, and NEC. "Finally, these companies could not compete with us, and, had to quietly make an exit from the Indian market", explains company’s founder and dynamic Managing Director, Dr. N.P. Sen.

CASIO & NEC companies just failed to develop Indian language pager, adds Dr. Sen.

Dr. Sen has a wealth of experience in the area of telecom services. In addition, he has an illustrious record an effective and successful administrator of large telecom projects. Among his significant senior assignments are those as Director of Telecommunications consultants India Ltd. and Managing Director of ITI, Mankapur.

The company pioneered the manufacture of pagers in Indian languages. Its own R&D backed up with the timely support from the Ministry of Science & Technology, enabled it to successfully come out with low-cost pagers from its state-of-the art SMT factory in RIICO Industrial Area, Bhiwadi, Rajasthan. Its current production capacity of 40,000 pager per annum can be expanded.

Today, SM Telesys boosts of an admirable 80% market share of the pagers supplied to the OEMs in the Indian market. Whether it is BPL, RPG, Mobilink, Pagepoint, Pagelink, or NICE, their one-point source for affordable language pagers is SM Telesys Ltd. SMT is supported by some of the major financial institutions such as IFCI-VCF, SBBJ & RIICO.

No wonder, the company is a darling of its shareholders who were rewarded with a maiden dividend of 12% last fiscal. In recognition of its contribution to the Indian industry and society at large, the Institute of Economic Studies, New Delhi presented its prestigious Award of Udyog Rattan and Excellence Award to M/s SM Telesys Ltd. in August this year.

Sensing the golden opportunity, SM Telesys is diversifying into IT and IT-enabled services.

First, it established a software Division for web-design business and GIS Solutions. Second, it launched a portal named, giftstoindia.com. Already functional, this user – friendly portal allows you to send a gifts to your friends located in prominent places in India. This service has proved very popular in NRIs. Logistics are facilitated through company’s own offices in 25 cities and towns.

Another area of diversification, where the company is aggressively focused is the launch of its call center business operations. For this, it joined hands with reputed US companies who are keen to make use of India’s factor advantages. It has an innovative blueprint through which it will promote other entrepreneurs to set up call centers – providing jobs and services which otherwise would have gone to developed countries. "This phenomenon that will shift job – opportunities to India is of an entire new dimension, never witnessed in the mankind’s history", contends Dr. Sen.

Besides these ambitious plans for diversification, SM Telesys currently provides paging services under the brand name NICE in three states and two cities, with a growing subscriber-base of 20,000.

The company’s impressive list of joint ventures includes Group Sense Ltd., Hong Kong, LG Information & Communications Ltd., South Korea, Naray Company Ltd., South. Korea, Nepostel / PTT Telecom, Netherlands, Esquire Electronics Inc., USA.